Forbes Ranks the Most Valuable Combat Sports Promotions of 2024; WWE at #2, AEW AT #3

In the dynamic world of combat sports, where athleticism meets entertainment, promotions play a pivotal role in shaping the industry's landscape. According to Forbes' latest assessment, here are the top five most valuable combat sports promotions of 2024, based on their estimated worth:

1. UFC ($11.3 Billion):

2023 Revenue: $1.29 billion | Operator: Dana White | Top Draws: Israel Adesanya, Jon Jones, Sean O’Malley

The Ultimate Fighting Championship (UFC) continues to reign supreme as the world's premier mixed martial arts organization. With its global reach, star-studded roster, and blockbuster events, the UFC maintains its position at the top of the list.

2. WWE ($6.8 Billion):

2023 Revenue: $1.33 billion | Operator: Nick Khan | Top Draws: Roman Reigns, Cody Rhodes, Rhea Ripley

World Wrestling Entertainment (WWE) transcends traditional combat sports with its unique blend of athleticism, drama, and storytelling. Despite evolving trends and competition, WWE remains a powerhouse in the industry, boasting a massive fan base and lucrative multimedia deals.

3. AEW ($2 Billion):

Est. 2023 Revenue: $250 million | Operator: Tony Khan | Top Draws: The Young Bucks, Jon Moxley, Kenny Omega

All Elite Wrestling (AEW) has emerged as a formidable challenger to established giants in the wrestling world. With its focus on in-ring action, fresh talent, and fan engagement, AEW has quickly carved out a niche and captured the attention of audiences worldwide.

4. One Championship ($1.3 Billion):

Est. 2023 Revenue: $140 million | Operator: Chatri Sityodtong | Top Draws: Christian Lee, Stamp Fairtex, Anatoly Malykhin

One Championship has made significant strides in expanding the reach of mixed martial arts across Asia and beyond. Through its unique blend of martial arts disciplines, cultural integration, and emphasis on respect, One Championship continues to grow its global footprint.

5. Matchroom Boxing ($850 Million):

2023 Revenue: $134 million | Operator: Eddie Hearn | Top Draws: Anthony Joshua, Katie Taylor, Dmitry Bivol

Matchroom Boxing remains a dominant force in the sweet science, promoting some of the biggest names and most anticipated matchups in the boxing world. With a keen eye for talent and a knack for promotion, Matchroom Boxing solidifies its place among the industry's elite.

These valuations underscore the enduring popularity and financial viability of combat sports promotions in today's entertainment landscape. As the industry continues to evolve and adapt to changing consumer preferences, these top organizations are poised to capitalize on new opportunities and shape the future of combat sports.