Following the success of Image Comics and Skybound Entertainment's blind bag release for Invincible Universe: Battle Beast, which garnered over 400,000 orders, Marvel Comics is now joining the trend.
The publisher is launching its own blind bag program for the upcoming Ultimate Endgame #1, a five-issue series written by Deniz Camp with art by Jonas Scharf and Terry Dodson. This initiative is designed to emulate the excitement of opening a pack of trading cards in hopes of finding a rare item.
The "True Believers Blind Bags" will be sealed, and each will contain one of the many available covers for the issue. Randomly inserted packs will also include variant covers exclusive to the blind bag program, including "secret" covers that will remain unrevealed until a collector opens the bag.
This new program provides a fresh way for local comic shops to engage with their customers and offers collectors an exciting opportunity to hunt for rare variants.
